The CEO As Statesman: New Demands On The CEO

DATE

  • 31
  • 10
  • 12

31 October 2012

TIME

02:15 PM

SPONSOR

The role of the CEO has changed dramatically over the past several years. A CEO’s job is no longer limited to balancing growth and innovation against financing and economic discipline. Today’s successful CEOs are statesmen. They are charged with managing employees, customers and investors, as well as diverse constituencies including NGOs, regulators and numerous other stakeholders who can impact the performance of a company. The panel will explore questions such as: What is an appropriate level of engagement with outside interests and how can a CEO become a policy leader and advocate for industry? What are the risks and benefits to developing a “CEO as Statesman” platform and how can it be used to articulate a strategic vision and drive business results?

SPEAKERS

Name:Mark McCall

Company:FTI Consulting

Position:Head of strategic communications practice, Americas

Mark McCall is Americas Head of the Strategic Communications practice of FTI Consulting and is based in New York. Throughout his career, Mr. McCall has provided more than 20 years of financial and corporate communications and investor relations strategic counsel on complex communications challenges. He has advised numerous private and public companies in developing corporate positioning program...

Name:Bill Wohl

Company:HP

Position:former chief communications officer

Bill Wohl has a 25-plus year career in communications, and is recognized in the PR industry as a leading strategic communications expert. Most recently, Bill served as Senior Vice President & Chief Communications Officer for Hewlett-Packard, a $130 billion leader in the IT industry with 320,000 employees. There he led communications, reported to the CEO, and provided strategic communications ...

Name:Ian Wright

Company:Diageo

Position:corporate relations director

Ian Wright is Corporate Relations Director of Diageo plc. A member of Diageo’s Executive Committee, Ian’s remit embraces corporate, brand and employee communications, government affairs and public policy, alcohol and responsibility, corporate citizenship and anti-counterfeit. He heads a global team of more than 200 corporate affairs practitioners working across these disciplines. Befor...

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