The communications landscape is dramatically different than it was ten—even two—years ago. It will also be different two years from now. To address changing client needs—especially those brought about by the influence of digital and social media and growing need for real-time engagement—agencies of all kinds are taking a close look at their business models and transforming the way they serve clients. Global agency leaders from the US and Europe discuss how they’ve adapted to these changes and what they’re doing to stay in front of an ever-changing landscape.
MODERATOR
Name:Jim Nail
Company:Forrester
Position:Principal Analyst Serving Interactive Marketing Professionals
Jim serves Interactive Marketing Professionals and is a leading expert on the selection and management of digital agencies. Jim was a senior analyst at Forrester from 1997 to 2005, covering online advertising, email marketing, marketing measurement, and word-of-mouth marketing.
Before returning to Forrester in 2012, Jim served as chief marketing officer of social media listening platform...more
SPEAKERS
Name:Tom Beckman
Company:Prime PR
Position:Creative director and partner
Tom Beckman is executive creative director and partner at Prime in Stockholm. Prime was 2011 named global consumer agency of the year by Holmes Report and topped the Cannes Lions Report over PR agencies 2010.
He started his creative journey as editor and publisher at a book-publishing firm in Stockholm, before moving on to journalism and copywriting. His work has earned multiple gold ...more
Name:Fred Cook
Company:GolinHarris
Position:CEO
Fred Cook is chief executive officer of GolinHarris and is responsible for key client relationships, strategic planning and managing the firm. Fred has been with the agency since 1986 and served as managing director of the western region and chief client officer.
Fred architected the agency’s new model, g4, which integrates strategy, creativity and engagement into one seamless package th...more
Name:Fraser Hardie
Company:Blue Rubicon
Position:Senior partner
Fraser founded Blue Rubicon from his living room in South London back in 1999 with three clients: The Wall Street Journal, Rio Tinto and Powergen. By the end of its first year it had been nominated for New Consultancy of the Year at the PR Week Awards. Since then it has, arguably, become the defining agency of its generation with clients including the world’...more
Name:Barry Wacksman
Company:R/GA
Position:EVP, Chief Growth Officer
As Chief Growth Officer, Barry helps define the overall strategy and vision of the agency, He is responsible for agency business development and helps shape industry thought leadership.
Since joining R/GA in 1999, the agency has grown organically from under 50 employees to over 700 staff across three offices globally. Under his leadership, R/GA has won accounts with some of the world’s t...more