In a world where trust is in decline and social media are empowering people, what does it take to be a good corporate citizen? How should major organizations make it happen, leveraging purpose and maximizing people potential? Purpose is no longer just about responsible actions and supporting causes; it has become a true North star for companies, guiding everything they do. This panel will focus on Purpose + People: Purpose is about opportunity and potential. People make it real with their insights and passion. PurPle is all about change management and collaborative social innovation.
MODERATOR
Name:Pascal Beucler
Company:MSLGroup
Position:Senior VP and chief strategy officer
MSLGroup's Chief Strategy Officer, Pascal Beucler holds BAs in History and Language Sciences, a master's degree in Linguistics and a post graduate degree in Semio-Linguistics. In 1987 he joined Intelligences, a subsidiary of Publicis, and in 1992 he became Managing Director. In 1994 he was promoted to Partner at Publicis Consultants, and then to General Manager of Carré Noir in 2001. Pas...more
SPEAKERS
Name:Carlotta Anderloni
Company:Chicco Artsana
Position:CSR and Communication Manager
Carlotta is
CSR and Communication Manager in Artsana S.p.A (owner of Chicco, Prenatal, Pic
Solution, Lycia, Serenity and Control). She
develops the strategy for the all Corporate Social Responsibility initiatives
of the company and coordinates them all.
In
particular she is in charge of the projec...more
Name:Scott Beaudoin
Company:MSLGroup
Position:SVP, Global Director of PurPle (Purpose + People)
Scott oversees MSLGROUP’s purpose-inspired brand building work across the globe working with tomorrow’s leaders to co-create platforms, programs and partnerships that not only deliver on purpose but also drive consumer participation and action.
Scott is an award-winning industry veteran with nearly 20 years of experience in corporate social responsibility, sustainability , c...more
Name:Davide Jucker
Company:MSLGroup
Position:Digital Strategist
Davide manages the digital projects (monitoring, community management, viral activities, corporate and products website, digital PR, Facebook apps, etc). With his team he handles relations with bloggers and users.
He also has strong experience in unconventional marketing (guerrilla, ambient, street, …) and new technologies (augmented reality, motion graphics, etc). more
Name:Ma Limin
Company:Perfetti Van Melle
Position:Marketing Director
Mr. Ma acquired intensive experience with numerous recognizable accomplishments through his 28 –year commercial career in consumer and shopper marketing, channel and customer marketing as well as sales. Prior to his most recent position as Marketing Director at Perfetti Van Melle, he held various positions in a number of international F&B companies: regional marketing mana...more
Name:Gaurav Mishra
Company:MSLGroup Asia
Position:Asia VP of Insights, Innovation & Social
Gaurav supports 1400+ staff, including 100+ dedicated digital and social media staff, across 10+ MSLGROUP agencies in India, Greater China, Japan and Southeast Asia and leads insights, planning, creative and training.
Gaurav also helps create new insights and innovation offerings for MSLGROUP’s global network, including software, services and thought leadership. Examples...more
Name:Kori Reed
Company:ConAgra Foods
Position:VP, Cause and Foundation
Kori Reed is vice president, Cause and Foundation, at ConAgra Foods, one of North America's leading food companies, with brands in 97 percent of America's household, including Healthy Choice, Hunt's, Orville Redenbacher's and more. In this role she is responsible for integrating the company's cause of fighting child hunger across the company, from philanthropy and employee engagement to product...more