Are You PurPle?


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31 October 2012


11:45 AM


In a world where trust is in decline and social media are empowering people, what does it take to be a good corporate citizen? How should major organizations make it happen, leveraging purpose and maximizing people potential? Purpose is no longer just about responsible actions and supporting causes; it has become a true North star for companies, guiding everything they do. This panel will focus on Purpose + People: Purpose is about opportunity and potential. People make it real with their insights and passion. PurPle is all about change management and collaborative social innovation.


Name:Pascal Beucler


Position:Senior VP and chief strategy officer

MSLGroup's Chief Strategy Officer, Pascal Beucler holds BAs in History and Language Sciences, a master's degree in Linguistics and a post graduate degree in Semio-Linguistics. In 1987 he joined Intelligences, a subsidiary of Publicis, and in 1992 he became Managing Director. In 1994 he was promoted to Partner at Publicis Consultants, and then to General Manager of Carré Noir in 2001. Pascal...


Name:Carlotta Anderloni

Company:Chicco Artsana

Position:CSR and Communication Manager

Carlotta is CSR and Communication Manager in Artsana S.p.A (owner of Chicco, Prenatal, Pic Solution, Lycia, Serenity and Control). She develops the strategy for the all Corporate Social Responsibility initiatives of the company and coordinates them all. In particular she is in charge of the project “Chicchi di Felicità per bimbi speciali” (Grains of Happiness for spe...

Name:Scott Beaudoin


Position:SVP, Global Director of PurPle (Purpose + People)

Scott oversees MSLGROUP’s purpose-inspired brand building work across the globe working with tomorrow’s leaders to co-create platforms, programs and partnerships that not only deliver on purpose but also drive consumer participation and action. Scott is an award-winning industry veteran with nearly 20 years of experience in corporate social responsibility, sustainability , cause marke...

Name:Davide Jucker


Position:Digital Strategist

Davide manages  the digital projects (monitoring, community management, viral activities, corporate and products website, digital PR, Facebook apps, etc). With his team he handles relations with bloggers and users. He also has strong experience in unconventional marketing (guerrilla, ambient, street, …) and new technologies (augmented reality, motion graphics, etc).  Davide star...

Name:Ma Limin

Company:Perfetti Van Melle

Position:Marketing Director

Mr. Ma acquired intensive experience with numerous recognizable accomplishments through his 28 –year commercial career in consumer and shopper marketing, channel and customer marketing as well as sales.   Prior to his most recent position as Marketing Director at Perfetti Van Melle, he held various positions in a number of international F&B companies: regional marketing manager...

Name:Gaurav Mishra

Company:MSLGroup Asia

Position:Asia VP of Insights, Innovation & Social

Gaurav supports 1400+ staff, including 100+ dedicated digital and social media staff, across 10+ MSLGROUP agencies in India, Greater China, Japan and Southeast Asia and leads insights, planning, creative and training. Gaurav also helps create new insights and innovation offerings for MSLGROUP’s global network, including software, services and thought leadership. Examples include People&r...

Name:Kori Reed

Company:ConAgra Foods

Position:VP, Cause and Foundation

Kori Reed is vice president, Cause and Foundation, at ConAgra Foods, one of North America's leading food companies, with brands in 97 percent of America's household, including Healthy Choice, Hunt's, Orville Redenbacher's and more. In this role she is responsible for integrating the company's cause of fighting child hunger across the company, from philanthropy and employee engagement to product do...


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