Persuasion, Empathy, and Neural Coupling: Where PR Meets Mr. Spock


  • 31
  • 10
  • 12

31 October 2012


09:55 AM


Three top scientists reveal their explorations into changing minds and crafting stories that trigger empathy at the neuron level of the brain. Learn how communications can elevate its work to new scientific levels.


Name:Chris Graves

Company:Ogilvy Public Relations


After 23 years in business news, Chris Graves joined Ogilvy PR in 2005 as president and regional CEO of Asia Pacific and became Global CEO in late 2009. Prior to joining Ogilvy PR, he spent 18 years with Dow Jones on both the news and business sides. Chris has provided public relations expertise, crisis management counsel and training to numerous corporations, and worked directly with the region...


Name:Uri Hasson

Company:Princeton University

Position:Asst prof of Psychology

Uri Hasson is an Assistant Professor in the Psychology Department and the Neuroscience Institute at Princeton University. He received his Ph.D. in Neurobiology from the Weizmann Institute in Israel. He was a postdoctoral fellow at NYU before moving to Princeton. His research program aimed to understand how the brain processes real-life complex information and interacts with the environment; with a...

Name:Raymond Mar

Company:York University

Position:Associate prof, psychology

Raymond Mar is an Associate Professor of Psychology at York University who received his Ph.D. from the University of Toronto. His research explores the relation between story-processing and social-processing using the methods of neuroscience, social/personality psychology, and developmental psychology. Dr. Mar is the co-editor of, an online magazine on the psychology of fiction. He li...

Name:Jason Reifler

Company:Georgia State University

Position:Asst prof of Political Science

Jason Reifler is currently an Assistant Professor of Political Science at Georgia State University. He studies political behavior, focusing specifically on correcting factual misperceptions held by citizens, public attitudes about foreign policy, and voting behavior.He is co-author of Paying the Human Costs of War (Princeton University Press) and has published scholarly articles in Political Behav...


  • Chris Graves explains what PR people can learn from neuroscientists