The Promise and Pitfalls of Real-Time Marketing


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30 October 2012


04:30 PM


PR people know that brands aren’t built just through carefully orchestrated ad campaigns or splashy publicity stunts. Perceptions are also formed through the news stories of the hour and the timely stream of online conversations about brands. Marketers need to retool their communications practices to engage and create content more nimbly to take advantage of fleeting opportunities, online and off. In this lively panel, communications experts from blue -chip consumer and b2b brands will debate the business impact of real-time marketing, share practical tips for adding it to your communications mix, and predict what the future holds for early adopters.


Name:Jeff Beringer


Position:EVP, digital innovation

Jeff Beringer leads the digital communications practice at GolinHarris – a marketing consultancy with 38 offices around the world. He helps clients build their businesses by infusing technology into brand storytelling. Beringer provides communications counsel for blue chip brands in many categories, spanning FMCG, healthcare, technology and non-profits. He has contributed to the design and...


Name:Stuart Jackson

Company:Everything Everywhere

Position:Director of the Chief Executive Office

Stuart Jackson is Director of the Chief Executive Office for EE, the UK’s largest and most advanced digital communications company. He runs the office of Chief Executive Olaf Swantee, supporting Olaf on managing both the daily operational and strategic running of the business. He also acts as a special advisor on issues of company reputation and provides advice and delivery on direct CEO co...

Name:Abby Klanecky

Company:Dow Chemical Company

Position:Director, Digital & Social Media

As Director for Digital & Social Media at The Dow Chemical Company, Abby Klanecky is responsible for the digital & social transformation of the 100+ year-old Fortune 50 company. Her global vision is built upon more than 11 years leading digital & communications efforts for Dow within Europe, Asia and the US. Most recently, she pioneered the ground breaking series drawing togethe...

Name:Rick Wion

Company:McDonald's Corporation

Position:Director of Social Media

Beyond reminding folks how yummy the fries are, Rick’s efforts include social marketing campaigns, long-term branding, issues management, customer service and employee engagement. Using new trends and technologies to enhance digital storytelling around McDonald’s balanced menu options is also a key driver behind the brand’s endeavors.Prior to McDonald’s, Rick was Vice President of digital and soci...