The Evolution of Engagement


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30 October 2012


04:30 PM


Employees at all levels are critical in managing a company's reputation, customer acquisition and retention, and relationships with communities and policymakers. Today, even the definition of an employee is changing, and workplace arrangements reflect differing expectations of the multiple demographics in our current workforces. Hear from the founder and CEO of the strategy execution firm Gagen MacDonald on the dynamics of employee engagement and advice for harnessing the power of employees in our communications strategies.


Name:Maril MacDonald

Company:Gagen MacDonald

Position:founder and CEO of Gagen MacDonald

Maril pioneered a discipline that initiates collaboration with corporate leaders to optimize business performance by engaging and mobilizing stakeholders behind a company’s strategic goals, its culture and its brand. She is CEO and founder of Gagen MacDonald and the firm’s clients include some of the most recognized brands in the world. Maril is the immediate past president of the Arth...


Name:Gary Sheffer

Company:General Electric

Position:vp of corporate communications and public affairs

Sheffer oversees external and internal communications and provides strategic communications advice to GE executives on a full range of corporate reputation issues. In his public affairs role, Sheffer works with external groups and individuals to foster understanding of GE policies and businesses. Sheffer joined GE in 1999 after 17 years in journalism and government communications, inclu...