Are PR People Ready to Become Brand Journalists?
This session will take a look at if brands can truly become publishers through brand journalism. It will address some of the questions a brand needs to think about: How do brands think more like publishers? What do they ‘report’ on? What is the role of an embedded corporate reporter? It will also consider this from the perspective of the media: How do brands balance this with traditional media relations and engagement with traditional media? What are the ethical issues and needs to raise standards for industry?
MODERATOR
Name:Morgan McLintic
Company:Lewis
Position:Executive VP US
Morgan oversees the US region. He joined the agency in 1996 from pharmaceutical giant, GSK, and as part of the executive team grew LEWIS to be the largest tech PR firm in the UK. In 1998, Morgan founded the LEWIS US operations, now one of the top ten technology PR firms (O’Dwyer’s) and the Technology Agency of the Yea...more
SPEAKERS
Name:Tom Foremski
Company:Silicon Valley Watcher
Position:Founder and editor
Tom Foremski, is the
founder and editor of the popular and top-ranked news site, "Silicon
Valley Watcher - reporting on the business of innovation at the intersection of
technology and media."
more
Name:Jesse Noyes
Company:Eloqua
Position:Managing editor
Jesse Noyes is the Managing Editor at Eloqua. In his role he oversees the brand's content marketing initiatives, covering topics that matter most to modern marketers through blogs, social, ebooks, infographics and more. He started out in the media world as a business reporter for the Boston Herald and the Boston Business Journal. He twee...more
Name:Simon Sproule
Company:Nissan Motor Co.
Position:corporate VP, global marketing communications
Mr. Simon Sproule, has been Corporate Vice President, Global Marketing Communications Nissan Motor Company since October 2010. He is responsible for the design and implementation of global marketing and corporate communications strategies, brand communications, motor shows, sponsorship, motorsport, corporate social responsibility and internal communications for Nissan worldwide, including for t...more
Videos:
- Silicon Valley Watcher founder/editor Tom Foremski questions the phrase 'brand journalism'
- Lewis PR EVP Morgan McLintic
- Eloqua's Jesse Noyes on PR & brand journalism
- Cisco's John Earnhardt on brand journalism
- Nissan's Simon Sproule explains 'brand journalism'
Photos: