Are PR People Ready to Become Brand Journalists?


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30 October 2012


04:30 PM


This session will take a look at if brands can truly become publishers through brand journalism. It will address some of the questions a brand needs to think about: How do brands think more like publishers? What do they ‘report’ on? What is the role of an embedded corporate reporter? It will also consider this from the perspective of the media: How do brands balance this with traditional media relations and engagement with traditional media? What are the ethical issues and needs to raise standards for industry?


Name:Morgan McLintic


Position:Executive VP US

Morgan oversees the US region. He joined the agency in 1996 from pharmaceutical giant, GSK, and as part of the executive team grew LEWIS to be the largest tech PR firm in the UK. In 1998, Morgan founded the LEWIS US operations, now one of the top ten technology PR firms (O’Dwyer’s) and the Technology Agency of the Year (Holmes Report). Based in San Francisco, CA, Morgan ...


Name:John Earnhardt


Position:Director, corporate comms

John Earnhardt manages the social media team responsible for the "The Network: Cisco's Technology News Site" and other corporate communications channels such as The Platform blog and Facebook page, Twitter @CiscoSystems (2010 B2B Twitterer of the Year), LinkedIn, Ustream and Flickr site. He also manages the corporate PR team, including CEO and CFO media strategy, legal, M&A, finance, op-eds,...

Name:Tom Foremski

Company:Silicon Valley Watcher

Position:Founder and editor

Tom Foremski, is the founder and editor of the popular and top-ranked news site, "Silicon Valley Watcher - reporting on the business of innovation at the intersection of technology and media."  In May 2004, Tom became the first journalist to leave a major newspaper, the Financial Times, to make a living as a full-time journalist blogger. Tom has been reporting on Silicon Valle...

Name:Jesse Noyes


Position:Managing editor

Jesse Noyes is the Managing Editor at Eloqua. In his role he oversees the brand's content marketing initiatives, covering topics that matter most to modern marketers through blogs, social, ebooks, infographics and more. He started out in the media world as a business reporter for the Boston Herald and the Boston Business Journal. He tweets at @noyesjesse.

Name:Simon Sproule

Company:Nissan Motor Co.

Position:corporate VP, global marketing communications

Mr. Simon Sproule, has been Corporate Vice President, Global Marketing Communications Nissan Motor Company since October 2010. He is responsible for the design and implementation of global marketing and corporate communications strategies, brand communications, motor shows, sponsorship, motorsport, corporate social responsibility and internal communications for Nissan worldwide, including for the ...


  • Silicon Valley Watcher founder/editor Tom Foremski questions the phrase 'brand journalism'
  • Lewis PR EVP Morgan McLintic
  • Eloqua's Jesse Noyes on PR & brand journalism
  • Cisco's John Earnhardt on brand journalism
  • Nissan's Simon Sproule explains 'brand journalism'