Social media has caused the most dramatic shift in public relations since the arrival of email. PR professionals have naturally taken the lead in the social conversation because they are well-equipped with the skills to engage in conversation, not just broadcast messages, with the audience that matters most to their client’s brand. But while social can be a fantastic device, sometimes things go wrong—really wrong. This panel will delve into best practices for PR pros in the social space, highlighting some classic blunders as well as who’s doing it right and who’s doing it wrong.
MODERATOR
Name:Ephraim Cohen
Company:MWW Group
Position:EVP, Tech and Digital Content Industry Group
Ephraim oversees public relations, community building and
corporate reputation programs for companies in the high-tech and digital
content sectors.
Prior to MWW, Ephraim
founded The Fortex Group, an online/offline ommunity building firm, and served
as EVP and GM of the Technology Practice at Edelman. Ephraim worked with a range of global brands
inclu...more
SPEAKERS
Name:Alex Buznego
Company:Miami Marlins
Position:Manager, Digital & Social Media
Alex currently serves as the Manager of Digital and
Social Marketing at the Miami Marlins L.P., devising and executing the Digital
Marketing strategy for Miami's baseball club, as well as for Miami's newest
community multi-purpose venue, Marlins Park. Alex works to connect the
principles of Marketing to the capabilities that digital technologies provide,
and thus his a...more
Name:Albert Canal
Company:Verizon
Position:VP of corporate communications
Alberto Canal is vice president of corporate communications for Verizon Communications, Inc.
In this role, Alberto is responsible for designing integrated communications strategies and leading a high-energy team that is charged with demonstrating how Verizon is breaking down technology barriers for consumers, small businesses, and sustainable communities. He oversees public relat...more
Name:Teri Daley
Company:Samsung
Position:VP, PR
Teri Daley, APR serves as Senior Director of Public Relations for Samsung Telecommunications America (Samsung Mobile), the No. 1 mobile phone provider in the U.S. Daley leads public relations programs in support of Samsung Mobile’s vast product portfolio, and plays a major role in aligning corporate communications with overall business strategies.
Daley joined Samsung Mobile with 20 years...more
Name:Allison Robins
Company:Zumba Fitness
Position:PR director
more