Why PR Is Poised to Lead the Social Media Conversation


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30 October 2012


03:45 PM


Social media has caused the most dramatic shift in public relations since the arrival of email. PR professionals have naturally taken the lead in the social conversation because they are well-equipped with the skills to engage in conversation, not just broadcast messages, with the audience that matters most to their client’s brand. But while social can be a fantastic device, sometimes things go wrong—really wrong. This panel will delve into best practices for PR pros in the social space, highlighting some classic blunders as well as who’s doing it right and who’s doing it wrong.


Name:Ephraim Cohen

Company:MWW Group

Position:EVP, Tech and Digital Content Industry Group

Ephraim oversees public relations, community building and corporate reputation programs for companies in the high-tech and digital content sectors.   Prior to MWW, Ephraim founded The Fortex Group, an online/offline ommunity building firm, and served as EVP and GM of the Technology Practice at Edelman.  Ephraim worked with a range of global brands including Accenture's Communications and ...


Name:Alex Buznego

Company:Miami Marlins

Position:Manager, Digital & Social Media

Alex currently serves as the Manager of Digital and Social Marketing at the Miami Marlins L.P., devising and executing the Digital Marketing strategy for Miami's baseball club, as well as for Miami's newest community multi-purpose venue, Marlins Park. Alex works to connect the principles of Marketing to the capabilities that digital technologies provide, and thus his areas of responsibility i...

Name:Albert Canal


Position:VP of corporate communications

Alberto Canal is vice president of corporate communications for Verizon Communications, Inc. In this role, Alberto is responsible for designing integrated communications strategies and leading a high-energy team that is charged with demonstrating how Verizon is breaking down technology barriers for consumers, small businesses, and sustainable communities. He oversees public relations, industry ...

Name:Teri Daley


Position:VP, PR

Teri Daley, APR serves as Senior Director of Public Relations for Samsung Telecommunications America (Samsung Mobile), the No. 1 mobile phone provider in the U.S. Daley leads public relations programs in support of Samsung Mobile’s vast product portfolio, and plays a major role in aligning corporate communications with overall business strategies.Daley joined Samsung Mobile with 20 years of commun...

Name:Allison Robins

Company:Zumba Fitness

Position:PR director