As public relations professionals, we may be enlightened or depressed watching the US Presidential campaigns but there’s no doubt we’ve seen some of the best and worst PR tactics playing out in this year’s intense, high-stakes “battle of the brands.” Just one week before Americans go to the polls, this panel will cover what have we learned from the way the US campaign adopted corporate communications practices and what global practices the campaigns suggest we’ll see next.
MODERATOR
Name:Sydney Rubin
Company:Chandler Chicco
Position:Senior strategist
As a former newspaper reporter and TV producer, a foreign correspondent for The Associated Press and speechwriter, Sydney currently serves as a senior communications strategist and counselor to companies operating in the health and wellness sector.
She specializes in brand-building, reputation management and marketing, with a unique perspective and understanding of the role of edit...more
SPEAKERS
Name:Roger Bolton
Company:Arthur W Page Society
Position:President
Roger Bolton is the president of the Arthur W. Page Society, the premier professional association for senior corporate communications executives. Members include the chief communications officers of the world’s major corporations, the CEOs of the most influential public relations agencies and leading academics from select business and communications schools.
Bolton is also a trust...more
Name:John Hlinko
Company:Hlinko Consulting
Position:
John Hlinko is a frequent pundit on CNN, Fox, Current, and other places, and the author of the recently released book, Share, Retweet, Repeat: Get Your Message Read and Spread, ranked by Amazon.com as the # 1 "hot new release" in both the "web marketing" and "retail" categories. Hlinko is also the founder of Left Act...more
Name:Al Jackson
Company:Chandler Chicco Companies
Position:Washington office director
An expert in advocacy communications for health policy, public affairs and issues management campaigns, Al brings a deep knowledge of Medicare, Medicaid, health policy and federal budget issues to Chandler Chicco Companies. He has experience in coalition building, media outreach, grassroots mobilization, government relations support and online strategies. In his career, Al has counseled companies ...more
Name:Daniel Tisch
Company:Global Alliance for PR
Position:Chair
Daniel Tisch is widely known as an international public relations practitioner, speaker, writer and industry leader. He is the Chair of the Global Alliance for Public Relations and Communication Management, the confederation of the world's major communications industry associations, a Fellow of the Canadian Public Relations Society, and CEO of Argyle Communications, one of Canada's premier ind...more