Human beings are uniquely wired to understand, remember and repeat stories. Long before there was the written word there was the Campfire… the place our ancestors passed stories along from one person to the next keeping them alive for millennia before we developed the ability to write them down. The panel will cover the ingredients of successful storytelling; what a successful story does for a brand in terms of creating awareness, engagement and purchase intent; what makes a narrative repeatable and shareable and how to enlist consumers to share your brand’s story; how a compelling narrative can change your relationship with the consumer, inspire brand passion and lifetime loyalty; and how a brand narrative can assure that you are telling a consistent, compelling and memorable story internally and externally and in your paid, owned and earned channels.
MODERATOR
SPEAKERS
Name:Kelly Vanasse
Company:Procter & Gamble
Position:Vice president, communications
A 20+ year Marketing Communications professional, Kelly currently leads External Relations for the Global Beauty & Grooming business unit, comprised of 16 of P&G’s top 43 brands including Gillette, Olay, Braun, Pantene, Head & Shoulders, and SKII, and accounting for more than 50% of the Company’s sales and profits.
As Vice President of Communications, Kelly leads...more
Name:Anne Villemoes
Company:Danish Crown
Position:head of communication
As head of communications for Danish Crown, an international food producer that has attracted the ire of animal lovers, Villemoes did not shy away from what had previously been a sensitive subject, but embraced it, an approach she explained in a speech to the European Association of Communications Directors that she titled “Managing Reputation When You Kill for a Living.” Discussing...more