Communicating at the Speed of Risk


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30 October 2012


02:00 PM


In the digital era, the speed of risk and the potential for far-reaching reputational consequences have never been greater. Organizations can no longer afford to have only a crisis plan; they must have a crisis capability. So how do companies operate and protect their reputations in this new normal? This panel will cover lessons learned from some recent real-world examples


Name:Matt Harrington


Position:Global COO

Matthew Harrington has more than 20 years experience in public and financial relations, counseling both U.S. and international companies. He currently is president of the Eastern Region including Atlanta and the New York office, the firm’s largest office with ten business units. In addition Matthew serves as chair of the firm’s corporate practice encompassing reputation management,...


Name:Victor Aimi

Company:Microsoft Latin America

Position:Corporate Communications Director

Victor runs the regional Corporate Image & PR functions for Microsoft Latin America, based off regional offices in Ft. Lauderdale, Florida, from where he represents all countries in the region as a member of the Worldwide PR Team within Microsoft Corporate Communications group. As part of this role, Victor’s responsibilities include making company information broadly and easily availabl...

Name:Pete Marino


Position:VP, communications

Peter Marino has nearly 20 years of experience in public relations and strategic consulting.   As the VP-Communications for MillerCoors, Marino oversees Brand PR, Media Relations, Employee Communications, Sales and Distributor Communications, Meetings and Events and Corporate Social Media.  He began his career at Cramer-Krasselt working on both advertising and PR campaigns for...

Name:Gary Sheffer

Company:General Electric

Position:vp of corporate communications and public affairs

Sheffer oversees external and internal communications and provides strategic communications advice to GE executives on a full range of corporate reputation issues. In his public affairs role, Sheffer works with external groups and individuals to foster understanding of GE policies and businesses. Sheffer joined GE in 1999 after 17 years in journalism and government communications, inclu...