From the Ballot to the Boardroom: Lessons from the Campaign Trail


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30 October 2012


11:35 AM


What communications lessons can companies learn from politics? How does the rough and tumble world of politics prepare you for corporate communications? How does the daily horserace of a political campaign compare with the boardroom? Former White House communications director and campaign strategist and current Burson-Marsteller CEO Donald A. Baer, and three political experts discuss how they have successfully applied political strategies and tactics to corporate communications.


Name:Don Baer

Company:Burson Marsteller


Don Baer is Worldwide President and CEO of the strategic communications firm Burson-Marsteller and Chairman of the research firm Penn, Schoen & Berland, both WPP, Inc. companies. Don has been a member of Burson-Marsteller’s global senior management team since 2008, while also leading major client engagements especially for top technology, communications and media companies. In 2011, he b...

Name:Gary Koops


Position:Managing Director and Chairman of the Global Media Practice

Gary Koops is a Managing Director and Chairman of the Global Media Practice at Burson-Marsteller and serves on the firm’s Global Leadership Team.  He has served as one of the firm’s senior national media strategists since 1997 and oversees a team of dedicated media relations and communications training experts in offices around the world. Gary has an extensive background in ...

Name:Kevin Sheekey


Position:Chairman of Communications and Government Relations

Kevin Sheekey is Chairman of Communications and Government Relations at Bloomberg LP, and focuses on expanding Bloomberg's global presence. He is also Chairman of Bloomberg Government, the premiere provider of data, analytical tools, news and insights to help business and government professionals understand the business impacts of government actions. Kevin returned to Bloomberg LP in April 2010 a...