It’s Not a Campaign, It’s a Conversation: What Marketing Can Learn From Public Relations

DATE

  • 30
  • 10
  • 12

30 October 2012

TIME

10:50 AM

SPONSOR

This panel of CCOs and CMOs will explore the evolving relationship between Corporate Communications and Marketing. In the same way that the mass-market culture of the 1950s created the need for brands, today’s social-technical culture is forcing brands to employ a new model for interacting with the public. Given this landscape, the panel will focus on such topics as how to effectively develop integrated communications programs; key differences between the roles of communicators and marketers; situations in which Chief Communications Officers and Chief Marketing Officers work best together, and the practical value that each function brings to the other.

MODERATOR

Name:Tim Kane

Company:Makovsky & Co.

Position:Executive VP

In his thirty-year career as an award-winning writer, designer and marketing strategist, Tim has developed a unique perspective on the value of branding. “The market always rewards strength,” he says. “And strength is revealed through communications.” That has been the consistent strategic thread throughout Tim’s work, whether it’s positioning a financial retai...

SPEAKERS

Name:Christa Carone

Company:Xerox

Position:Chief marketing officer

Christa Carone was elevated to her current position as chief marketing officer at Xerox in 2008, but before that had spent more than a decade in various media relations, public relations and corporate communications roles at the company. In her CMO role, she is responsible for global marketing strategy, advertising, experiential marketing, public relations, internal communications, and the Xerox F...

Name:Ellen East

Company:Time Warner Cable

Position:CCO

Ellen East is Executive Vice President and Chief Communications Officer for Time Warner Cable, Inc., where she provides strategic counsel on companywide public relations, corporate communications and industry affairs. Ms. East oversees a staff responsible for national media relations, issues management, product communication, public policy communication, employee and leadership communication...

Name:Carl Folta

Company:Viacom

Position:Executive VP, corporate comms

CarlFolta assumed the role of Executive Vice President, Corporate Communications, in November 2006. Before that, he served as Executive Vice President, Office of the Chairman, since January 1, 2006.Previously, he was Executive Vice President, Corporate Relations of the former Viacom Inc., since November 2004. Prior to that, he served as Senior Vice President of Corporate Relations of Viacom from N...

Name:John Kennedy

Company:IBM

Position:Vice President, Corporate Marketing

John Kennedy is Vice President, Corporate Marketing, IBM. In his present position, John is responsible for IBM's Brand development and marketing program execution on a global basis. This includes responsibility for leading IBM's "Smarter Planet" agenda on a global basis. John was named to this position in March, 2009.Previously, John was the Vice President Marketing IBM Americas. In this role ...

Name:Dave Roman

Company:Lenovo

Position:Senior vp and chief marketing officer

David Roman is senior vice president and chief marketing officer at Lenovo, responsible for driving all marketing activities for the global personal computer maker. Prior to joining Lenovo, David was vice president of worldwide marketing communications for Hewlett-Packard's Personal Systems Group, responsible for driving advertising, media relations and marketing services. He was responsible for ...

Name:D'Arcy Rudnay

Company:Comcast

Position:CCO

D’Arcy F. Rudnay serves as Chief Communications Officer and Senior Vice President for Comcast Corporation, one of the world's leading media, entertainment and communications companies. In this role, she leads the management of this Fortune 50 Company’s brand, image, reputation and strategic communications across the entire Comcast family of companies. She is also the communications c...

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