New Challenges in New Business


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29 October 2012


03:00 PM


What are today’s clients really looking for in hiring a PR firm? Is the balance changing between excellence and cost efficiency? Is the balance shifting between communications, marketing and the CEO? Is the growing roe of “procurement” departments changing the landscape? How are the leaders of the world’s top firms responding to the new demands of today’s clients? Julian Boulding, founder of thenetworkone, talks to the principals of forward-looking PR firms and one of the most challenging figures from the client side.


Name:Julian Boulding


Position:founder and president

Julian Boulding is President of thenetworkone, which he co-founded in 2003. Originally focussed on paid for marketing communications, he launched thenetworkone’s PR and earned media practice in 2009. thenetworkone provides “open source” marketing and communications services from independent agencies, for a growing number of leading international marketing companies and organisations. Clients in...


Name:Kathy Cripps

Company:Council of PR Firms


As President, Kathy runs the Council, the trade association that represents the interests of public relations firms operating in the U.S. The Council advocates for the importance of public relations on behalf of member firms and the professional.Kathy brings to the Council a comprehensive understanding of the needs of firms. Before joining the Council, she was responsible for growing the U.S. heal...

Name:Andreas Fischer-Appelt



Andreas Fischer-Appelt (born 1964) is the owner of "fischerAppelt AG", one of the largest German agency groups with agencies in the field of PR, advertising, tv production, design, strategic consulting and digital communications. The agency network was founded in 1986 and is nowadays one of the leading communication groups in Germany. The agency has more than 280 employees, a fee income of € 31.8 ...

Name:Nitin Mantri

Company:Avian Media Pvt Ltd

Position:CEO and Business Partner

NitinMantri is the Chief Executive Officer and Business Partner of Avian Media. Nitin has over 16 years of experience in corporate and high-tech PR and marketing communications. He has expertise in strategising, planning and implementing global PR campaigns, having worked with technology/e-commerce, security, management consultancy and corporate clients. Under his guidance, Avian Media has gro...

Name:Eduardo Vieira

Company:Agencia Ideal


Eduardo Vieira is the founder and CEO of Ideal, a reputation management agency that works with earned media (traditional PR, media relations, PR 2.0 and crisis management), owned media (social media, branded content, internal comms, events) and paid media (advertising). He leads a team of communication consultants that are responsible for delivering successful strategies for companies like Google...