Welcome and Introduction

14:10 - 15:00 // Attracting and Retaining Top Talent

with Moderator Paul Holmes Speaker(s): Christine Barney, Leslie Campisi, Ralf Hering

15:00 - 15:50 // New Challenges in New Business

with Moderator Julian Boulding Speaker(s): Kathy Cripps, Andreas Fischer-Appelt, Nitin Mantri, Eduardo Vieira

16:10 - 17:00 // The Changing Competitive Landscape

with Moderator Tom Beckman Speaker(s): Jasper Eyears, Peter Finn, Frederik Lofthagen, Chris McCafferty

17:00 - 17:20 // Conclusion and Questions

with Moderator Paul Holmes Speaker(s): Tom Beckman, Julian Boulding

08:00 - 08:45 // Breakfast Roundtables

with Moderator Jens Bang, Maxim Behar, Craig Bida, Jorge Cachinero, Mark Choueke, John Davies, Luisa Garcia, Alan Kelly, Luke Lambert, Ian Lipner, Dominic Payling, Daniel Tisch

09:00 - 09:45 // A Conversation with Marc Pritchard

with Moderator Daryl McCullough Speaker: Marc Pritchard

09:45 - 10:30 // Brand and Reputation: Friends, Foes or Lovers?

with Moderator Dave Senay Speaker(s): Robert Fronk, Bill Power, Dave Roman

10:50 - 11:35 // It’s Not a Campaign, It’s a Conversation: What Marketing Can Learn From Public Relations

with Moderator Tim Kane Speaker(s): Christa Carone, Ellen East, Carl Folta, John Kennedy, Dave Roman, D'Arcy Rudnay

11:35 - 12:20 // From the Ballot to the Boardroom: Lessons from the Campaign Trail

with Speaker(s): Don Baer, Gary Koops, Kevin Sheekey

12:20 - 13:05 // Unlocking the Brain’s Secrets About Creativity And Decision Making

with Moderator Rob Flaherty Speaker: David Eagleman

14:00 - 14:45 // Communicating at the Speed of Risk

with Moderator Matt Harrington Speaker(s): Victor Aimi, Pete Marino, Gary Sheffer

14:45 - 15:30 // Big Media and PR: Can We Successfully Align our Transformations?

with Moderator Chris Perry Speaker(s): Janet Balis, Lewis D'Vorkin, Torod Neptune, Michael Zimbalist

15:45 - 16:30 // Breakout Brands, an Evolutionary Approach to Creating Customer Passion

with Moderator Christine Barney Speaker(s): Joe Paluska, Christina Perez-McDowell, Michelle Weese

15:45 - 16:30 // Campfire

with Moderator Susan Bean Speaker(s): Ambre Morley, Kelly Vanasse, Anne Villemoes

15:45 - 16:30 // What Barack and Mitt Are Saying About the Future of PR

with Moderator Sydney Rubin Speaker(s): Roger Bolton, John Hlinko, Al Jackson, Daniel Tisch

15:45 - 16:30 // Why PR Is Poised to Lead the Social Media Conversation

with Moderator Ephraim Cohen Speaker(s): Alex Buznego, Albert Canal, Teri Daley, Allison Robins

16:30 - 17:15 // Are PR People Ready to Become Brand Journalists?

with Moderator Morgan McLintic Speaker(s): John Earnhardt, Tom Foremski, Jesse Noyes, Simon Sproule

16:30 - 17:15 // The Evolution of Engagement

with Moderator Maril MacDonald Speaker: Gary Sheffer

16:30 - 17:15 // Marketing as a Spectator Sport

with Moderator Jim Joseph Speaker(s): Cheryl Casone, Daniel Jeffreys, Helayne Spivak

16:30 - 17:15 // The Promise and Pitfalls of Real-Time Marketing

with Moderator Jeff Beringer Speaker(s): Stuart Jackson, Abby Klanecky, Rick Wion

20:05 - 20:30 // The Grayling Lecture: The Ethics Of Influence

with Speaker: Peter Chadlington

20:30 - 23:30 // Dinner and Awards

08:10 - 08:55 // Breakfast Roundtables

with Moderator Jens Bang, Maxim Behar, Craig Bida, Jorge Cachinero, Mark Choueke, John Davies, Luisa Garcia, Alan Kelly, Luke Lambert, Ian Lipner, Dominic Payling, Xavier Prabhu, Daniel Tisch

09:10 - 09:55 // A New Model for Communications

with Moderator Harris Diamond Speaker: Jon Iwata

09:55 - 10:40 // Persuasion, Empathy, and Neural Coupling: Where PR Meets Mr. Spock

with Moderator Chris Graves Speaker(s): Uri Hasson, Raymond Mar, Jason Reifler

11:00 - 11:45 // The Growing Importance of Personal Connections in an Increasingly Impersonal World

with Moderator Jack Martin Speaker(s): Stephen Forshaw, Peter Zandan

11:45 - 12:30 // Are You PurPle?

with Moderator Pascal Beucler Speaker(s): Carlotta Anderloni, Scott Beaudoin, Davide Jucker, Ma Limin, Gaurav Mishra, Kori Reed

13:30 - 14:15 // Designing The Agency for the Future

with Moderator Jim Nail Speaker(s): Tom Beckman, Fred Cook, Fraser Hardie, Barry Wacksman

14:15 - 15:00 // The CEO As Statesman: New Demands On The CEO

with Speaker(s): Mark McCall, Bill Wohl, Ian Wright

15:15 - 16:00 // Successfully Entering China: A Matter of What to Know

with Moderator Richard Tsang Speaker(s): Stephen Forshaw, Anthony Rose

15:15 - 16:00 // Communication in Latin America: Language as the New Frontier

with Moderator Ana Margarida Ximines Speaker(s): Felipe Gomez, Flavia Sekles, Jose Manuel Velasco, Tiago Vidal

15:15 - 16:00 // The Emergence of Social Commerce

with Moderator Aaron Strout Speaker(s): Becky Brown, Yann Gourvennec, Bob Pearson, David Witt

15:15 - 16:00 // How Compelling Culture Can Drive Business Change

with Moderator Elise Mitchell Speaker(s): John Forrest Ales, Andy Pharoah

16:00 - 16:45 // Communicating Through Controversy: When Reputation is on the Line

with Moderator Dan Soulas Speaker(s): Ross Gan, Geraldo Llanes Alvarez, Stephen Whitehead

16:00 - 16:45 // Global Megatrends

with Moderator Michael Murphy Speaker(s): Jonathan Perelman, Justine Thody

16:00 - 16:45 // Public Relations in Emerging Markets

with Moderator Madan Bahal Speaker(s): Mohamed Al-Ayed, Roma Balwani, Angela Nganga-Mumo