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Monday Oct 29th
independent pr firms forum
Tuesday Oct 30th
global public relations summit
Tuesday Oct 30th
global sabre awards dinner
Wednesday Oct 31st
global public relations summit
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MONDAY
29TH OCTOBER
INDEPENDENT PR FIRMS FORUM
14:00 - 14:10
Welcome and Introduction
with Paul Holmes,Julian Boulding
14:10 - 15:00
Attracting and Retaining Top Talent
with Paul Holmes,Christine Barney, Leslie Campisi, Ralf Hering
15:00 - 15:50
New Challenges in New Business
with Julian Boulding,Kathy Cripps, Andreas Fischer-Appelt, Nitin Mantri, Eduardo ..
15:50 - 16:10
Coffee Break, networking
16:10 - 17:00
The Changing Competitive Landscape
with Tom Beckman,Jasper Eyears, Peter Finn, Frederik Lofthagen, Chris McCaffe ..
17:00 - 17:20
Conclusion and Questions
with Paul Holmes,Tom Beckman, Julian Boulding
18:00 - 19:30
Cocktail Reception
TUESDAY
30TH OCTOBER
GLOBAL PUBLIC RELATIONS SUMMIT
08:00 - 08:45
Breakfast Roundtables
with Jens Bang, Maxim Behar, Craig Bida, Jorge Cachinero, Mark Choueke, John Davies, Luis ..
08:50 - 09:00
Welcome and Introduction
with Paul Holmes,Harris Diamond
09:00 - 09:45
A Conversation with Marc Pritchard
with Daryl McCullough,Marc Pritchard
KEY NOTE
09:45 - 10:30
Brand and Reputation: Friends, Foes or Lovers?
with Dave Senay,Robert Fronk, Bill Power, Dave Roman
10:30 - 10:50
Coffee break, networking
10:50 - 11:35
It’s Not a Campaign, It’s a Conversation: What Marketing Can Learn From Public Relations
with Tim Kane,Christa C ..
11:35 - 12:20
From the Ballot to the Boardroom: Lessons from the Campaign Trail
with Don Baer, Gary Koops, Kevin Sheekey
12:20 - 13:05
Unlocking the Brain’s Secrets About Creativity And Decision Making
with Rob Flaherty,David Eagleman
13:05 - 14:00
Lunch
14:00 - 14:45
Communicating at the Speed of Risk
with Matt Harrington,Victor Aimi, Pete Marino, Gary Sheffer
14:45 - 15:30
Big Media and PR: Can We Successfully Align our Transformations?
with Chris Perry,Janet Balis, Lewis D'Vorkin, ..
15:30 - 15:45
Coffee Break, networking
15:45 - 16:30
Breakout Sessions
Breakout Brands, an Evolutionary Approach to Creating Customer Passion
with Christine Barney,Joe Paluska, Christ ..
Campfire
with Susan Bean,Ambre Morley, Kelly Vanasse, Anne Villemoes
What Barack and Mitt Are Saying About the Future of PR
with Sydney Rubin,Roger Bolton, John Hlinko, Al Jackson, ..
Why PR Is Poised to Lead the Social Media Conversation
with Ephraim Cohen,Alex Buznego, Albert Canal, Teri Daley ..
16:30 - 17:15
Breakout Sessions
Are PR People Ready to Become Brand Journalists?
with Morgan McLintic,John Earnhardt, Tom Foremski, Jesse Noyes, ..
The Evolution of Engagement
with Maril MacDonald,Gary Sheffer
Marketing as a Spectator Sport
with Jim Joseph,Cheryl Casone, Daniel Jeffreys, Helayne Spivak
The Promise and Pitfalls of Real-Time Marketing
with Jeff Beringer,Stuart Jackson, Abby Klanecky, Rick Wion
GLOBAL
SABRE AWARDS DINNER
19:15 - 20:00
Cocktail Reception
20:00 - 20:05
Welcome
with Paul Holmes
20:05 - 20:30
The Grayling Lecture: The Ethics Of Influence
with Peter Chadlington
KEY NOTE
20:30 - 23:30
Dinner and Awards
WEDNESDAY
31ST OCTOBER
GLOBAL PUBLIC RELATIONS SUMMIT
08:10 - 08:55
Breakfast Roundtables
with Jens Bang, Maxim Behar, Craig Bida, Jorge Cachinero, Mark Choueke, John Davies, Luis ..
09:00 - 09:10
Welcome and Introduction
with Arun Sudhaman,Jack Modzelewski
09:10 - 09:55
A New Model for Communications
with Harris Diamond,Jon Iwata
09:55 - 10:40
Persuasion, Empathy, and Neural Coupling: Where PR Meets Mr. Spock
with Chris Graves,Uri Hasson, Raymond Mar, Ja ..
10:40 - 11:00
Coffee Break, networking
11:00 - 11:45
The Growing Importance of Personal Connections in an Increasingly Impersonal World
with Jack Martin,Stephen Fors ..
11:45 - 12:30
Are You PurPle?
with Pascal Beucler,Carlotta Anderloni, Scott Beaudoin, Davide Jucker, Ma Limin, Gaurav Mishra, ..
12:30 - 13:30
Lunch
13:30 - 14:15
Designing The Agency for the Future
with Jim Nail,Tom Beckman, Fred Cook, Fraser Hardie, Barry Wacksman
14:15 - 15:00
The CEO As Statesman: New Demands On The CEO
with Mark McCall, Bill Wohl, Ian Wright
15:00 - 15:15
Coffee Break, networking
15:15 - 16:00
Breakout Sessions
Successfully Entering China: A Matter of What to Know
with Richard Tsang,Stephen Forshaw, Anthony Rose
Communication in Latin America: Language as the New Frontier
with Ana Margarida Ximines,Felipe Gomez, Flavia Sek ..
The Emergence of Social Commerce
with Aaron Strout,Becky Brown, Yann Gourvennec, Bob Pearson, David Witt
How Compelling Culture Can Drive Business Change
with Elise Mitchell,John Forrest Ales, Andy Pharoah
16:00 - 16:45
Breakout Sessions
Communicating Through Controversy: When Reputation is on the Line
with Dan Soulas,Ross Gan, Geraldo Llanes Alvar ..
Global Megatrends
with Michael Murphy,Jonathan Perelman, Justine Thody
Public Relations in Emerging Markets
with Madan Bahal,Mohamed Al-Ayed, Roma Balwani, Angela Nganga-Mumo
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