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  • Independent PR Firms Forum (2012)

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PROGRAMME

  • 29:OCT:12
  • 14:00 - 14:10 // Welcome and Introduction
  • 14:10 - 15:00 // Attracting and Retaining Top Talent
  • 15:00 - 15:50 // New Challenges in New Business
  • 15:50 - 16:10 // Coffee Break, networking
  • 16:10 - 17:00 // The Changing Competitive Landscape
  • 17:00 - 17:20 // Conclusion and Questions
  • 18:00 - 19:30 // Cocktail Reception
  • 30:OCT:12
  • 08:00 - 08:45 // Breakfast Roundtables
  • 08:50 - 09:00 // Welcome and Introduction
  • 09:00 - 09:45 // A Conversation with Marc Pritchard
  • 09:45 - 10:30 // Brand and Reputation: Friends, Foes or Lovers?
  • 10:30 - 10:50 // Coffee break, networking
  • 10:50 - 11:35 // It’s Not a Campaign, It’s a Conversation: What Marketing Can Learn From Public Relations
  • 11:35 - 12:20 // From the Ballot to the Boardroom: Lessons from the Campaign Trail
  • 12:20 - 13:05 // Unlocking the Brain’s Secrets About Creativity And Decision Making
  • 13:05 - 14:00 // Lunch
  • 14:00 - 14:45 // Communicating at the Speed of Risk
  • 14:45 - 15:30 // Big Media and PR: Can We Successfully Align our Transformations?
  • 15:30 - 15:45 // Coffee Break, networking
  • 15:45 - 16:30 // Breakout Brands, an Evolutionary Approach to Creating Customer Passion
  • 15:45 - 16:30 // Campfire
  • 15:45 - 16:30 // What Barack and Mitt Are Saying About the Future of PR
  • 15:45 - 16:30 // Why PR Is Poised to Lead the Social Media Conversation
  • 16:30 - 17:15 // Are PR People Ready to Become Brand Journalists?
  • 16:30 - 17:15 // The Evolution of Engagement
  • 16:30 - 17:15 // Marketing as a Spectator Sport
  • 16:30 - 17:15 // The Promise and Pitfalls of Real-Time Marketing
  • 19:15 - 20:00 // Cocktail Reception
  • 20:00 - 20:05 // Welcome
  • 20:05 - 20:30 // The Grayling Lecture: The Ethics Of Influence
  • 20:30 - 23:30 // Dinner and Awards
  • 31:OCT:12
  • 08:10 - 08:55 // Breakfast Roundtables
  • 09:00 - 09:10 // Welcome and Introduction
  • 09:10 - 09:55 // A New Model for Communications
  • 09:55 - 10:40 // Persuasion, Empathy, and Neural Coupling: Where PR Meets Mr. Spock
  • 10:40 - 11:00 // Coffee Break, networking
  • 11:00 - 11:45 // The Growing Importance of Personal Connections in an Increasingly Impersonal World
  • 11:45 - 12:30 // Are You PurPle?
  • 12:30 - 13:30 // Lunch
  • 13:30 - 14:15 // Designing The Agency for the Future
  • 14:15 - 15:00 // The CEO As Statesman: New Demands On The CEO
  • 15:00 - 15:15 // Coffee Break, networking
  • 15:15 - 16:00 // Successfully Entering China: A Matter of What to Know
  • 15:15 - 16:00 // Communication in Latin America: Language as the New Frontier
  • 15:15 - 16:00 // The Emergence of Social Commerce
  • 15:15 - 16:00 // How Compelling Culture Can Drive Business Change
  • 16:00 - 16:45 // Communicating Through Controversy: When Reputation is on the Line
  • 16:00 - 16:45 // Global Megatrends
  • 16:00 - 16:45 // Public Relations in Emerging Markets
See full programme here

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