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Paul Holmes - CEO, Editor-in-Chief pholmes@holmesreport.com
Arun Sudhaman - Partner & Managing Editor arun@holmesreport.com +44 1767 261 082
Greg Drury - Partner & President, US Operations gdrury@holmesreport.com +1 212 333 2300
Celeste Picco - Chief Adminstrative Officer cpicco@holmesreport.com +1 212 333 2300

PROGRAMME

29:OCT:12
14:00 - 14:10 // Welcome and Introduction
14:10 - 15:00 // Attracting and Retaining Top Talent
15:00 - 15:50 // New Challenges in New Business
15:50 - 16:10 // Coffee Break, networking
16:10 - 17:00 // The Changing Competitive Landscape
17:00 - 17:20 // Conclusion and Questions
18:00 - 19:30 // Cocktail Reception
30:OCT:12
08:00 - 08:45 // Breakfast Roundtables
08:50 - 09:00 // Welcome and Introduction
09:00 - 09:45 // A Conversation with Marc Pritchard
09:45 - 10:30 // Brand and Reputation: Friends, Foes or Lovers?
10:30 - 10:50 // Coffee break, networking
10:50 - 11:35 // It’s Not a Campaign, It’s a Conversation: What Marketing Can Learn From Public Relations
11:35 - 12:20 // From the Ballot to the Boardroom: Lessons from the Campaign Trail
12:20 - 13:05 // Unlocking the Brain’s Secrets About Creativity And Decision Making
13:05 - 14:00 // Lunch
14:00 - 14:45 // Communicating at the Speed of Risk
14:45 - 15:30 // Big Media and PR: Can We Successfully Align our Transformations?
15:30 - 15:45 // Coffee Break, networking
15:45 - 16:30 // Breakout Brands, an Evolutionary Approach to Creating Customer Passion
15:45 - 16:30 // Campfire
15:45 - 16:30 // What Barack and Mitt Are Saying About the Future of PR
15:45 - 16:30 // Why PR Is Poised to Lead the Social Media Conversation
16:30 - 17:15 // Are PR People Ready to Become Brand Journalists?
16:30 - 17:15 // The Evolution of Engagement
16:30 - 17:15 // Marketing as a Spectator Sport
16:30 - 17:15 // The Promise and Pitfalls of Real-Time Marketing
19:15 - 20:00 // Cocktail Reception
20:00 - 20:05 // Welcome
20:05 - 20:30 // The Grayling Lecture: The Ethics Of Influence
20:30 - 23:30 // Dinner and Awards
31:OCT:12
08:10 - 08:55 // Breakfast Roundtables
09:00 - 09:10 // Welcome and Introduction
09:10 - 09:55 // A New Model for Communications
09:55 - 10:40 // Persuasion, Empathy, and Neural Coupling: Where PR Meets Mr. Spock
10:40 - 11:00 // Coffee Break, networking
11:00 - 11:45 // The Growing Importance of Personal Connections in an Increasingly Impersonal World
11:45 - 12:30 // Are You PurPle?
12:30 - 13:30 // Lunch
13:30 - 14:15 // Designing The Agency for the Future
14:15 - 15:00 // The CEO As Statesman: New Demands On The CEO
15:00 - 15:15 // Coffee Break, networking
15:15 - 16:00 // Successfully Entering China: A Matter of What to Know
15:15 - 16:00 // Communication in Latin America: Language as the New Frontier
15:15 - 16:00 // The Emergence of Social Commerce
15:15 - 16:00 // How Compelling Culture Can Drive Business Change
16:00 - 16:45 // Communicating Through Controversy: When Reputation is on the Line
16:00 - 16:45 // Global Megatrends
16:00 - 16:45 // Public Relations in Emerging Markets

See full programme here

LINKS

Holmes Report
Holmes Report Blog
Influence 100
Global PR Agencies

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